Hi! I'm Diya Soni, a textile designer with a love for illustration and storytelling. I began my creative journey under the name ilyustrate, just me, my sketchbook, and a lot of curiosity, creating commissioned illustrations ranging from album covers and brand assets to personalized family portraits that found homes across the world.

I graduated in Textile Design from NIFT with a minor in Fashion Communication, so design for me has always been about more than aesthetics. It's about emotion, narrative, and connecting people to culture and comfort through everyday objects.

THE WORK
My practice blends traditional and digital processes, drawing from a background in hand-drawn illustration, embroidery, printing, and weaving to craft prints and surfaces that bring warmth. Whether I'm developing a rug collection, surface embellishments, conceptual textile stories, or illustrating, I approach each project with curiosity, detail, and a strong sense of narrative. Beyond my own practice, I've worked with design studios and brands to bring creative concepts to life, combining visual design, craft research, and hands-on material work.

THE COMMUNITY

Alongside this, I've grown a community of over 85,000 on Instagram under @ilyustrate. What began as a little corner to share my illustrations has evolved into a visual diary of art, stitching experiments, behind-the-scenes glimpses, NIFT life moments, and relatable fashion musings. From storytelling and styling to collaborative campaigns and experimental edits, I love creating content that feels warm, expressive, and full of character, like a peek into the creative chaos behind the work.
 

And welcome to Moo Club, my little dream of building a snail-mail-inspired community that sends out letters, stickers, zines, postcards, tiny poems, and art surprises to keep the magic of art and letters alive. Because I truly believe art isn't just something you look at. It's something you live with, share, and hold in your hands.